Tekmos' Blog

Last month, Tekmos both exhibited and presented a paper (HiTEN White Paper link)  at the 2015 HiTen conference in Cambridge, England.  Travel and especially international travel is a grueling experience.  So we try to have a fun activity scheduled in our plans.  And since the conference was only three days long, all of us took an extra two days of vacation to take advantage of the trip and see more sights.

When we arrived in Cambridge on Sunday, we walked over to the downtown area, and engaged in punting.  Punting is using a 10 foot pole to push a flat bottomed boat up and down the river Cam.  None of us had ever punted before, so we hired a professional punter to punt us up and down the river, and give a narrative of what we were seeing.  Most of the older colleges in Cambridge are located along the river, and it is a very nice and scenic trip.

Being engineers, we had to try our hands at punting.  We were successful, if you define success as not falling out of the boat.  Many of the other boaters were quite inebriated, and would occasionally fall out of their boats. 

Later on, we all drifted back to London, and did some of the standard tourist activities, took a river cruise and went up the London Eye, visited the museums, and looked at the Rosetta stone.  And being engineers, we had to visit Greenwich and stand on the Prime Meridian.  After all, who but an engineer would travel 6000 miles to stand on a line that someone arbitrarily drew on the ground?

Last month, Tekmos both exhibited and presented a paper (HiTEN White Paper link)  at the 2015 HiTen conference in Cambridge, England.  Travel and especially international travel is a grueling experience.  So we try to have a fun activity scheduled in our plans.  And since the conference was only three days long, all of us took an extra two days of vacation to take advantage of the trip and see more sights.

When we arrived in Cambridge on Sunday, we walked over to the downtown area, and engaged in punting.  Punting is using a 10 foot pole to push a flat bottomed boat up and down the river Cam.  None of us had ever punted before, so we hired a professional punter to punt us up and down the river, and give a narrative of what we were seeing.  Most of the older colleges in Cambridge are located along the river, and it is a very nice and scenic trip.

Being engineers, we had to try our hands at punting.  We were successful, if you define success as not falling out of the boat.  Many of the other boaters were quite inebriated, and would occasionally fall out of their boats.

Later on, we all drifted back to London, and did some of the standard tourist activities, took a river cruise and went up the London Eye, visited the museums, and looked at the Rosetta stone.  And being engineers, we had to visit Greenwich and stand on the Prime Meridian.  After all, who but an engineer would travel 6000 miles to stand on a line that someone arbitrarily drew on the ground?

Many companies are finding great and creative ways to be involved with their customers. In the rapidly changing electronics industry, targeting customers who use electronic components in any specialized field, communicating with the right targeted customers can be challenging. Taking the same approach used in the mass advertising of consumer products would be a colossal waste of time and money since such a small percentage of the audience would have any interest in the product or, in many cases, even understand what the products are.

Freescale semiconductor has taken an approach that seems to work quite well. In late June, I attended the Freescale Technical Forum in Austin. (Conveniently located in Tekmos’ home town, Austin.) I do not have the official count of attendees but it was huge, taking over multiple ballrooms on multiple floors of the JW Marriot Hotel. According to my count, there were 269 sessions on many, many topics. Several sessions were hands on and their rosters were filled to capacity. I do not intend to give a review of the conference here. That can be found in other sources. I expect one or both keynote presentations will be available on the web. Additionally, there was a large room set up with many displays of products that contain Freescale components. An ideal place to make contact with technical people from a wide range of companies. There was a large truck outside that was set up to display many IoT products. The conference also highlighted many of Freescale’s partners. The combination of Freescale Semiconductor with NXP creates the fourth largest semiconductor company in the world. It should be noted here that Tekmos is a partner with Freescale. We developed many replacement processors and controllers that Freescale made up until the fab was wiped out by Fukushima Tsunami.

The main point of this article is to comment on what a good conference Freescale Semiconductor put on and how this type of forum can help the entire industry. I should also mention that this is the tenth year of the Freescale Technical Forum. I encourage our readers to seek out information from other sources about the content of the conference especially the technical. The technical content is outside the focus of the article, but I do encourage the reader to look into the new products announced at the conference.

The Tuesday keynote speaker was Gregg Lowe, the CEO of Freescale. Much of the emphasis was on IoT in automobiles. Again, seek out a web version of the presentation. Freescale processors and sensors are very compatible this aspect of the IoT. One of the human interest stories was a dramatization of how Freescale’s partner, Cadillac, using technology from Freescale, created a system that sets off an alarm if the driver falls asleep. This alarm likely saved the life of a Freescale employee’s grandfather.

The Wednesday keynote speaker was Steve Wozniak. Always good to hear his opinions expressed with a fair amount of wit. I expect this wide ranging talk to show up on the internet too.

Along with the move to our new facilities, Tekmos is getting a new logo.

So how did this happen? 

Our current logo is just our name in the common Ariel font.  We stepped out of the box when we added a maroon underline.  It worked, but it was pretty bland. 

The act of moving into a new building means that we have to pay for a sign.  Our artist suggested that it was a good time for a new logo, so I turned him loose.  What I got back was our name in all caps, a more distinctive font, and a stylized chip.

Many companies pay staggering amounts of money for a graphic symbol that is to represent their company.  AT&T has a stylized globe.  Mercedes has their three point star.  McDonalds has its golden arches.  And Tekmos now has a chip.  And I love it. 

Bob Abrams and I spent a week in Japan last month.  The purpose of the trip was two-fold.  First, we had scheduled visits with current customer to review project status.  We also visited multiple prospective customers as part of our overall Japanese development strategy.  From a business point of view, the trip was quite successful.

We can summarize a business trip as being a plane trip, a hotel, a customer visit, back to the hotel, and then back to the plane.  And after a while, all business trips can seem the same.  I had decided a while ago to try to incorporate a little tourism into each trip, and this trip was no exception.  After all, Japan is an interesting country, and it would be a shame to see nothing more than the inside of a hotel.

On this trip, Bob and I were able to do two tourist things.

Being old, I like to see things that are older than I am.  So on a side trip to Nagoya, we visited the castle.  Originally built in 1612, it has been restored, and is an interesting look into Japan’s past.  While having a military aspect, is was more of a palace for the Tokugawa family.  The castle is topped off by two golden dolphins (Kinshachi), which is a tradition dating back to 1334.  Bob and I also had a tea ceremony before we returned to Tokyo.

Bob isn’t as old as I, and wanted to see more modern things.  So on the last day of our visit, we spent the afternoon looking at ham radio electronics, and then at other consumer electronics in Electronic Town (Akihabara) in Tokyo.  I think we were both impressed with the modern toilets on display.